Scan the illuminated QR code in the square, create your own character in the web application
Modern media message on the urban scale. Mariupol is now an outpost of Ukraine and Ukrainian culture, which forms a new development vector. And its main square is the epicenter of the symbols and ideas of this modern pro-Ukrainian trend.
Each of them is freedom-loving, authentic, and unique, like the regions of Ukraine are. That's why on the birds' wings, there are embroidery patterns typical for a particular region.
The embroidery and the QR code are visually similar, so we combine them as symbols of the historical and the modern.
Each QR code on the support leads to a page of a specific region with a story about its interesting places. That is an opportunity to learn more about your home country and discover it in a new light.
A unique opportunity for emotional interaction with the maritime city. Create a unique character that will come to life right on the square using special laser projections and complement the image of Mariupol as a sea city.
Scan the illuminated QR code in the square, create your own character in the web application
Imagine, choose the features and appearance, and launch your own dolphin straight to the square!
The connection between the city and the citizen is becoming more tangible and stronger ... Seasonal content has been specially developed for Freedom Square to complement the urban image, changing depending on the season.